BlackDoctor.org (BDO), the leading health and wellness site for Black Americans has proven to be extremely successful in getting Blacks vaccinated. In a recent poll on the website, 70% of nearly 2500 respondents reported being “fully vaccinated” with another 3% reporting having had their “first shot” (Pfizer and Moderna vaccines require two shots to be fully vaccinated). This is an unprecedented success in the fight against COVID-19 amid widespread misinformation about the vaccines and reports of hesitancy in the Black community.
The success BDO has had in fighting COVID has been built upon several pillars. First, the site has been the trusted source of health and wellness information for Blacks for over 15 years, boasting over 20 million reach each month on its website and FB platform. Second, BDO brought the top experts to Facebook Live events and allowed their audience to ask them questions directly. Finally, the site listened to their audience and brought local, trusted physicians to talk about the specifics of vaccine acceptance in their respective communities. BDO did not tell Blacks to get vaccinated. Instead, they provided the most accurate and culturally relevant information so they could make an informed decision.
Click to read the full article @The Oklahoma Eagle