Music and dance drives new blood pressure campaign

(NewsUSA) -Approximately half of U.S. adults have high blood pressure, but many don’t know it, according to the American Heart Association. A new public service campaign from the American Heart Association, American Medical Association and Ad Council in partnership with HHS Office of Minority Health and Health Resources & Services Administration encourages all adults to take control by monitoring their blood pressure at home and sharing the numbers with their doctor.   The “Get Down with Your Blood Pressure” public service announcement uses catchy music and memorable dance moves to get the attention of people who have and are at increased risk for high blood pressure and negative health consequences associated with it, such as heart attack, stroke and severe complications of COVID-19.   The campaign keeps it simple, and encourages those with high blood pressure to regularly follow four easy steps: “Get It, Slip It, Cuff It, Check It.”


Click to read the full article @New Pittsburgh Courier